Demographics

Waterfront reaches more individuals with the highest spending power than any other publication, putting it at the forefront of the luxury goods publishing industry. Having carried out the most detailed profiling research across 1.5million residential addresses and businesses throughout our Cheshire catchment area, Waterfront’s USP provides advertisers with a platform to reach:

• Over 100,000 affluent individuals in homes valued above £750,000, through the use of Acorn Lifestyle’s geo-demographical tools, ‘Street Value’ data, coupled with Land Registry and Census information.
• In excess of 7,000 top businesses from around the UK
• UK and European airport VIP lounges, Waterfront can be read by luxury-minded travelers in the First, Club and Business Class lounges of the likes of Emirates and American Airlines.
• Over 10,000 monthly visitors online at our greatly received website.
• Premiership Football executive lounges and training grounds of all of the Clubs in the North West, including Manchester United, Manchester City, Liverpool, Everton, Bolton Wanderers and Wigan Athletic.
• Exclusive hotels and restaurants across the UK and Europe.

Its caliber is matched through its advertisers and editorial which is composed of a strong fold of award winning internationally recognised writers and contributors specialising in a plethora of sectors synonymous of Waterfront’s well-heeled readership.